“How come I only see the ‘nice shoes’ in the papers?”
This is an outcry we hear sometimes from our customers. Mostly they are referring to our ads that we often run in the leading newspapers featuring what is new in stores. And sometimes they may not find the shoes in the adverts at their favorite Bata shop.
The thing is, our merchandise is distributed to shops depending the type of shop/store. Our stores are categorized in four main categories : Flagship stores, city stores , family stores and finally Miniprices.
The the merchandise found in these shops may therefore differ in variety, depending on the categorization of the shop.
However, you will notice that we are expanding into most towns in the country and are also re-categorizing some stores and as a result re-allocating a wider variety of merchandise to them. Plans are underway for example, to re-categorize our Bata shop in Nakumatt Meru from Family to City and what this means is that a wider and more exciting variety of shoes will soon be available for our customers around that area.
So what we are saying to our customers especially upcountry is : we hear you and are looking into ways of meeting your needs even better.